ABSTRACT
During World War I and years afterwards, new industrial technology promoted the vigorous development of the animation industry. At that time, animated films were drawn to the audience by some antics of the funny characters. Judging from the marketing model in the 1990s, animation commercialization mentality is in its primary period at that time. The animation marketing model at that time in the United States and Japan was quite mature and far ahead of China in capital operation and product development. During this time period, Chinese animation, although having its own animation stars, such as Monkey King, Nezha, the three monks, Avanti, Sheriff Black Cat, and Calabash Brothers, had been greatly stricken by domestic piracy, as the market mechanism was in the early stage of exploration. The state stopped offering subsidies in 1995. Shanghai Animation Film Studio had to adapt to market to support itself, thus turning its major task to make television animation series.
