This chapter critically examines four established aspects of information ethics (usability, access, privacy and copyright) in the context of Web 2.0 discourses and, in particular, social interactions via connected social technologies in the contemporary media ecosystem. The chapter then examines both conceptualisation and application of digital literacy in both empirical terms and in terms of communitarian ethics. It does this through drawing from the work of Michael Sandel and Charles Taylor and applying a general communitarian approach to rights and responsibilities to digital literacy. The chapter then explores neoliberal impacts on our understanding of digital literacy and gives a more detailed ethical perspective on how neoliberal impacts and the market society delimit definitions of digital literacy and foreclose the ethical perspective in favour of the empirical.