The Conclusion to this book offers a reflective account of the main themes covered. Broadly speaking, these themes explored the ethical and psychosocial dimensions of connectivity and recognition within persistent, always-on contexts of social media interaction, within the accelerated contemporary media ecosystem and within the cultural expressions of Web 2.0 legacy cultures. Here, the discussion ranges over popular discourses of connectivity, and outlines the necessity for an ethics of connectivity as developed in the course of this book, presented here as a series of problems around connectivity ethics. These problems include: the aggregation of information; the political economics of data automation; time and availability in the always-on; habitus and social (media) etiquette; economies of recognition and the psychology of personality; and the politics of self-representation.