ABSTRACT
Creation of the new term “T-generator” is aimed at opening the mind to a variety of options. This means that growth in sales is not necessarily the result of introducing new products. Of course, we all know about promotions as a key mechanism to increase sales and there are many more options. Some of them are built from a combination of many small ideas. One lesson, which Clark of Daily Bread learned in Chapter 8 , is that a small increase in sales can lead to a significant change in Throughput and an even greater impact on the bottom line. Another lesson is that while every such small idea can be beneficial, it is imperative to check the combination of such ideas. Here is another case, which is somewhat more complicated than either Daily Bread or the P&Q, that evaluates some simple means to increase sales and the estimated impact on net profit.
