ABSTRACT
The debate on the specific export proposal also raises awareness of the need to check more than just one alternative. Suppose Choco-for-You had two different valid options for export. Evaluating important decisions should involve raising various options and opinions in order to eventually reach the best result safely. It is customary to categorize decisions as ‘strategic’ or ‘tactical.’ An accepted meaning of the former is having a big impact on the long-term, while the latter is a short-term opportunity usually with a smaller impact. When two alternatives compete with each other, the decision-making process should go through the same procedure of creating the two scenarios, both conservative and optimistic, for each of the two alternatives. Decisions regarding how to grow the grapes are part of the overall strategy of the wine maker. The impact of these decisions should be evaluated only through the holistic analysis of the available options.
