ABSTRACT

So Long, and Thanks for All the Fish is the title of the fourth book in Douglas Adams’s series The Hitchhiker’s Guide to the Galaxy, quoting the dolphins’ final message to Earth as they leave it before its destruction to make way for a hyperspace by-pass. Although we have repeatedly maintained that the academic landscape of today seems to us to be under massive threat, we do not seriously consider it to be like a planet that is about to be wiped out. Rather, we draw a metaphorical parallel between Adams’s Earth and our research project: like Adams’s Earth, the work that we are rounding off with this Coda was programmed to achieve a certain goal, i.e. to describe best practices of involving the humanities and social sciences in management education and to draw some conclusions from such involvement, and the project was accordingly set up for a foreseeable life cycle, now, we hope, making way for a by-pass into the future of management education.