ABSTRACT
The event experience and attached meanings, being the core phenomenon of event studies, is developed in detail in this chapter. This entails discussion of the cognitive, affective and behavioural elements of human experience and how it can be designed, co-created and made rewarding, memorable or transforming. The experiences of a wide range of stakeholders are considered, including guests, paying customers, volunteers and staff, participants and the public in general. Then the types of experiences associated with major types of events are summarized. The chapter should also be read with Chapter 7 since the application of many of the concepts and themes in Chapter 6 are examined further in Chapter 7.
