ABSTRACT
Chapter 9 commences with an overview of the scope and nature of management theory, marketing theory and planning theory, setting the stage for more detailed discussion of key considerations in the production and marketing of events. Although some of the underpinning management concepts are introduced in Chapter 3, their application is discussed more fully in this chapter in relation to how events are managed. Leadership and organizational culture are featured. Ownership and governance, stakeholder management, strategic and other types of plan, decision-making, sustainability and logistics are covered, as are marketing and communications, human resources, finances, risk management and evaluation.
