ABSTRACT
This chapter presents both homogeneous and heterogeneous characteristics of the transforming practices of Chinese newspaper publishers presented in the operation of new businesses. It illustrates the individual situation of the some case study newspaper publishers. Chinese media industries are highly state regulated, particularly for the newspaper industry. All the Chinese newspaper publishers are state-owned. National specificity is in that Chinese newspaper companies have the tradition of delivering their printed newspapers themselves, whether they are metropolitan newspaper publishers or press groups. The case studies of Chinese newspaper publishers are broadly in line with the global tendency of digital transition. The press group has taken efforts to promote digitisation with various approaches, which makes it the pioneer of digitisation in the Chinese newspaper industry. Nandu News Chain is the first newspaper publisher in the Chinese newspaper industry to issue mobile news application - it issued the 'Nandu Daily' in 2011. The chapter also presents an overview of the key concepts discussed in this book.
