ABSTRACT
This chapter explains how production activities in Chinese newspaper companies are changing in the course of industry transformation. It aims to reveal the changes in production comprehensively. Technologies always act as driving forces in the evolution of media activities, because the kernel function of media is communicating information through transcending spatial boundaries, so the quality of communication is determined by how the collection, production and dissemination of information can be facilitated by proper technologies. The trend of digitisation started in the early 2000s in the Chinese newspaper industry. Then, it was promoted by the prosperity of Internet media in the mid-2000s. The editor-in-chief of the Omni-media Centre for Tourism admitted, the cooperation of editorial and commercial staff is ‘built to resolve the crisis of declining revenue and satisfying demands of advertisers and commercial clients’. The chapter shows that the production activities of the two Chinese metropolitan newspaper companies are simultaneously affected by the two industry trends–digitisation and commercialisation.
