ABSTRACT
The ancient Romans developed great interest and pride in their appearance. Public baths played a social function, responding to the desire to be clean, and also to be attractive. The Roman woman was clean and waxed, and molded her contour with a sylphlike vision of beauty. The Puritan demand requested natural beauty and a different valuation of the beauty treatments that came from the East, which led to living an unreal interpretation of perfection. The increase in satisfaction/happiness generated by personal beauty is due to the fact that beautiful people have better success in the labor market, higher wages, and greater benefits in marriage by marrying people who also have higher incomes. Perhaps the overstatement of the value of personal beauty and its negative consequences can be reduced in the near future. In addition to adaptive capacity and strength inner beauty is what truly contributes to self-realization, personal happiness, and transcendence.
