ABSTRACT
In Great Britain, with a population of little more than 45 millions, there were, in 1934, approximately 963 million admissions to the cinemas—at the rate of 18.5 millions per week. Ascertaining the sex composition of cinema audiences would become extremely important if it were considered that it is this factor which determines the contents of films. From Germany comes much the same evidence, that the greater the training the lower is the attendance at the cinema. Speaking at the Cinema Exhibitors’ Association Conference in June, 1936, Lord Tyrrell, President of the British Board of Film Censors, drew attention to “the creeping of politics into films.” The vast proportion of cinema audiences would strongly resent having their attention consciously directed to their troubles and difficulties. Football Pool betting is the most popular pastime ever known, excluding cinema-going.
