ABSTRACT
In the digital realm, the definition of journalism is one which goes beyond the independent and accurate reporting of recent events for public consumption. Instead, journalism online has become interactive, global, personalised, live, long-lasting and open. Now deemed a rather old-fashioned term, ‘convergent journalism’ became a popular phrase in the early 2000s when media companies began to merge their print, broadcast and online offerings. Convergent journalism has also brought about a change in relationship between journalists and audiences. Social media, sharing platforms, websites and blogs are awash with content produced by the public which are frequently incorporated into the work of professional journalists in the form of user-generated content. Advertising revenues have long underpinned the business model of news organisations whether on the printed page or between television and radio shows.
