ABSTRACT
The vast majority of pitches are made via email. Consequently, a good pitch must mirror all the qualities of a good story in order to impress that all important commissioner. The pitch must be instantly interesting, informative and original whilst also being correct, concise and persuasive. There are two keys ways to find pitching opportunities. These are cold pitching and responding to callouts on social media, in newsletters and on job websites. Broadcasters rely less heavily on freelances and often expect their contract staff to pitch ideas to them instead. A great pitch is all about how quickly one can convey the key information to a busy editor. There is quite a bit of debate amongst freelances over how many editors to pitch an idea to at any one time. There are advantages to pitching timeless pieces. These can be attractive to editors because they come in handy if something else falls through or there is a slow news period.
