ABSTRACT
In this chapter reader will learn How editorial departments are structured, Tricks to track down the correct person to pitch to, The best way to use social media and directories to make contacts, How to take advantage of awards and events, The value of press cards and gaining access to events. Each company will be different, and a lot depends on the size of the organisation as well as the platform. Monthly magazines tend to operate on a much smaller staff ratio than national newspapers, and news websites can overlap with their offline counterpart but not always – so here is a brief guide to some of the organisational structures and hierarchies you might come across. The structure of a newspaper tends to run along the same lines whether it is a local weekly paper or national daily; the main difference is the scale.
