ABSTRACT
In the business environment, love is commonly seen as a feeling totally alien to the cultures of most organisations. Most companies focus on improving Key Performance Indicators (e.g., productivity, quality levels, competitiveness, and efficiency.), instead of centring on love. It is important to pinpoint that these indicators are always the result of the interactions of an organisation and its internal and external stakeholders. With some stakeholders, a company has formal bonds; with other stakeholders, the organisation could have more informal ties. A loving attitude is the great pacifier and harmoniser of a company’s relationships with its stakeholders. An organisation should attempt to find a balance between its own needs and the needs of its main stakeholders, both external and internal. Stakeholders have a myriad of needs, which must be met in order to develop long-term and mutually beneficial relationships with them. Many companies reward their stakeholders in tangible or material ways.
