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Chapter

Managing sports products

Chapter

Managing sports products

DOI link for Managing sports products

Managing sports products

ByMatthew D. Shank, Mark R. Lyberger

BookSports Marketing

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Edition 6th Edition

First Published 2021

Imprint Routledge

Pages 49

eBook ISBN 9780429030673

ABSTRACT

Describe the characteristics of new products from an organizational and consumer perspective.

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