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Implementing and controlling the strategic sports marketing process

Chapter

Implementing and controlling the strategic sports marketing process

DOI link for Implementing and controlling the strategic sports marketing process

Implementing and controlling the strategic sports marketing process

ByMatthew D. Shank, Mark R. Lyberger

BookSports Marketing

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Edition 6th Edition

First Published 2021

Imprint Routledge

Pages 51

eBook ISBN 9780429030673

ABSTRACT

Describe how the implementation phase of the strategic sports marketing process “fits” with the planning phase.

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