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Chapter

Contingency framework for strategic sports marketing

Chapter

Contingency framework for strategic sports marketing

DOI link for Contingency framework for strategic sports marketing

Contingency framework for strategic sports marketing

ByMatthew D. Shank, Mark R. Lyberger

BookSports Marketing

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Edition 6th Edition

First Published 2021

Imprint Routledge

Pages 58

eBook ISBN 9780429030673

ABSTRACT

Understand the contingency framework for strategic sports marketing.

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