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Research tools for understanding sports consumers

Chapter

Research tools for understanding sports consumers

DOI link for Research tools for understanding sports consumers

Research tools for understanding sports consumers

ByMatthew D. Shank, Mark R. Lyberger

BookSports Marketing

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Edition 6th Edition

First Published 2021

Imprint Routledge

Pages 48

eBook ISBN 9780429030673

ABSTRACT

Discuss the importance of marketing research to sports marketers.

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