ABSTRACT
Mobile marketing realizes information spreading based on certain network platforms which could be either mobile communication network or wireless local area network, and the corresponding access means or equipment includes cellphones, personal digital assistants, portable computers or other special access devices. Controlling mobile portals will be the most important step in mobile Internet marketing. The insipidness of marketing may just be the beginning of the evolutionary progress. Released by Microsoft in 2010, the Windows Phone platform is a mobile equipment operating system which integrates Microsoft's Xbox Live games and Xbox Music as well as unique video experience. Mobile technologies, such as mobile positioning, mobile applications and mobile payment, have made a great contribution to the Online To Offline (O2O) industry, and have been promoting the realization of transferring commercial values to major vertical circulation links in the O2O industry. The biggest change in the mobile age has appeared in people that is entrepreneurs and consumers.
