ABSTRACT
Big data is defined as a set of data of a gigantic size that is beyond the capability of traditional database software tools in acquisition, storage, management and analysis. The age of Information Technology, marked by development of the Internet, will soon evolve to the age of Data Technology (DT). Big data has brought about a new advertising mode–precision advertising based on identification of user's needs. Along with development of big DT, a large number of data analytics consulting companies have emerged, focusing their business on bid data marketing. In the new trend of substance marketing, Dmallovo created a super IP for diamonds studio, and formed a commercial chain to spread the brand philosophy to “let love be more romantic”. WeChat marketing is a marketing model developed with the lowest cost and the highest efficiency. The most prominent characteristics of big data marketing are represented in its structure.
