ABSTRACT

The common process of traditional innovation is as follows: the enterprise discovers consumer demand through market surveys and then designs brand-new products and services according to the demand. Impacted by the international financial crisis, plus the imperfect employment market of China, the talent market has high requirements for talents, while most professionals are unrecognized in the fierce domestic market. With the dynamic changes of the market and the ever-diversified demands of the consumer, product innovation, as the lifeline of the enterprise, is significant for the enterprise to establish and keep its competitive edge. The service provided by studios is simple, sometimes unable to serve customers with all-round requirements. Sometimes it is hard for the studios to bear commercial risks due to their low-cost operation mode. According to the report of the market research company Canalys, in the first quarter of 2016, the sales volume of PCs experienced a year-on-year decrease of 13%.