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Chapter
Fandom
DOI link for Fandom
Fandom book
Henry Jenkins
Fandom
DOI link for Fandom
Fandom book
Henry Jenkins
ByMark Dixon
Edition 1st Edition
First Published 2019
Imprint Routledge
Pages 13
eBook ISBN 9780429032240
ABSTRACT
Jenkins’ research represents, in many senses, an extension of Stuart Hall’s audience reception model in that fan readings of professional media, according to Jenkins, often produce oppositional responses to the meanings intended by their creators. Indeed, fandoms, for Jenkins, are visible markers of an audience’s capacity to produce aberrant readings of professional media and provide, as a result, substantial evidence that audiences are active media consumers.