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Chapter

Fandom

Chapter

Fandom

DOI link for Fandom

Fandom book

Henry Jenkins

Fandom

DOI link for Fandom

Fandom book

Henry Jenkins
ByMark Dixon
BookMedia Theory for A Level

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Edition 1st Edition
First Published 2019
Imprint Routledge
Pages 13
eBook ISBN 9780429032240

ABSTRACT

Jenkins’ research represents, in many senses, an extension of Stuart Hall’s audience reception model in that fan readings of professional media, according to Jenkins, often produce oppositional responses to the meanings intended by their creators. Indeed, fandoms, for Jenkins, are visible markers of an audience’s capacity to produce aberrant readings of professional media and provide, as a result, substantial evidence that audiences are active media consumers.

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