ABSTRACT
Baudrillard refuses to adopt the stiff academic tone used by many of his predecessors and contemporaries, producing instead an almost prophetic and strident set of texts that feel out of place within wider academia. Yet, the impact of Baudrillard’s writing has been enormous, introducing a whole new glossary of media terminology – hyperreality, media implosion and simulacra – to suggest that contemporary mass media messages are inescapable and all-consuming yet, conversely, empty of meaning.
