ABSTRACT
Hall’s contribution to our understanding of the representational processes used by the media cannot be underestimated. His academic work helped to construct an understanding of how the media industry and the routine production practices employed by the media products shape our understanding of the world in subtle and not so subtle ways. Hall, too, shone a critical light on media’s ability to manufacture and reinforce social inequalities through stereotyping practices and, more importantly, articulated an understanding of how those representations might be subverted and resisted.
