ABSTRACT

This chapter introduces production of a limited range of food grains that has risen steeply in some parts of the world as improved high-yielding varieties, yet the prevalence of malnutrition has seemed to worsen. The policy issues this raises may be confronted in different ways, depending on whether one believes that the purpose of agriculture is chiefly production, or whether one sees it more as the sustaining of livelihoods. The shift from a production-oriented view to an approach focused on livelihoods makes a difference to the way we think about nutrition education. The purpose of nutrition education is usually seen as to impart information that will influence food choice. The experience of advertisers is that purchasers can be persuaded to try new foods, or new versions of familiar foods, or simply old foods in new packages. The new nutrition agenda emphasises the targeting of food interventions.