ABSTRACT

The greatest fear of many mainstream newspaper editors and owners is that tomorrow's press will change notably from its overwhelmingly private ownership model. The greatest hope of many others in the society is that it will. The press's existing structure will unquestionably be challenged and possibly changed in some important ways. Just as the economic basis of the press will undergo some reshaping so too will the product it produces. Newspapers at the turn of the century are likely to look and read differently in important ways. Editors and managers gave many of the same projections in interviews. They expect papers to be more visually oriented, following as they do the trend in the United States to place greater emphasis on layout and design. Regardless of how the people producing tomorrow's news are trained or organized, they will continue to operate within the limits journalists everywhere must face, such as organizational and economic constraints.