ABSTRACT
The degree to which producers are involved in the commercialization of the goods they produce varies from activity to activity. Some producers have a highly specialized clientele and spend little time looking for new clients. Small-scale producers are often enculturated into selling techniques as part and parcel of becoming artisans or other producers. A fledgling vendor who helps her family in marketing may receive a small amount of cash to purchase goods wholesale, with the understanding that the proceeds from the sale of these goods will be hers to spend and reinvest. For small-scale independent producers, the most common form of selling their output is through direct sales or through a combination of direct and indirect sales. In addition to permanent selling sites and to locations where vendors can sell on certain weekdays or particular hours of the day, small-scale producers take advantage of a number of more sporadic sales opportunities.
