ABSTRACT
The urban paradigm is relatively new and owes much to the consumption-oriented Western European model of living. Since the 1960s mass media have augmented the flow of influences into the village, carrying in components of the western-urban system of values and references. In the 1950s, the urban models of living did not have much impact on the villages, since these models were themselves changing in the towns, with the majority of urban residents uncertain of the present, let alone the future. Achievement of material success and the ideals of urban style living are much more general among the villagers today than aspirations either towards traditional or socialist values. The urban model reaches deeper than the outer trappings of everyday existence. The urban model is gaining ground fast and many aspects of it are in fact being incorporated into the socialist paradigm too.
