ABSTRACT
The Eugene McCarthy campaign of 1968 was remarkable, in the tradition of Kefauver’s efforts, but fundamentally and philosophically different in both motivation and execution. Gene McCarthy was not a tough politician, yet he had given himself the toughest of political assignments. He won in New Hampshire and in Wisconsin, jolting the Johnson administration. Rules and procedures will not be adequate or satisfactory unless they permit entry by a Gene McCarthy. George C. Wallace bullied his way into presidential politics by exploiting cynically and hypocritically the fears of racial prejudice. Later, when this strategy was no longer politically rewarding, he modified his speech to champion the alternative prejudices, as well as many of the understandable doubts and fears of people, but always maintaining the underlying assurance that he could be trusted because he had paid his dues to white supremacy.
