In 1949, when the Cold War was obviously underway, the International Olympic Committee set up the International Olympic Academy to steep young people in Olympism. The British undertook their second Olympic award with a little more warning than they had had in 1908. Some organs of the Olympic Movement could only serve a secondary role in Cold War Soviet-American athletic relations. The 1948 Olympics provided a rare symbol of continuity in Cold War Europe. The new "People's Democracies" were successors to East European Olympic committees as well as to pre-war governments. The USSR described the Olympic Games as a vast profit-making circus in which Capitalists squeezed money out of people cauterized by phony Olympic ideology. Olympic unity served the West better than the.