ABSTRACT
Many of dilemmas in the management of business and many other institutions in our societies result from a situation in which we have had, possibly, more radical transformations in the past fifty to a hundred years than in any comparable period in history. Both the conceptual and working models of many of our businesses and service institutions and their stated goals and objectives are no longer congruent with changes which have already occurred in society. Industrial societies have most of their work force in manufacturing and industry of various kinds, with much fewer in agriculture and other extractive pursuits. A post-industrial society is organised around information and utilisation of information as a way of guiding the society. The increased requirement by the larger society for socially oriented goods and services as a national demand is somewhat different from that with which commercial business has traditionally been concerned.
