The Business and Enterprise versions are sold to companies, and both include access to Pickit’s image catalogue and allow the customer to upload corporate images and layouts to a secure section in the system. The analysis of the business model highlighted the price tags that Pickit put on the versions of its product. The price model is the very interface that regulates obligations and remunerations between an organisation and its sub-contractors, partners and customers. The Business version was priced at a similar level. In an expanded analysis it would be interesting to determine and analyse these inbound price models and how well they are aligned with the business model and the outbound price models. Larger, or growing, organisations have an incentive to choose the Enterprise version, as it enables them to negotiate the conditions for the Price formula.