This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book provides broader analysis of related business models as it explored business-ecology views starting from actors related to motor vehicles for user-controlled transportation. It introduces the idea of innovative price models as a strategic opportunity in “the digital economy”. The book describes a business model as a map or blueprint for how the organisation can create and capture value in the business ecology. It demonstrates how exploring business-ecology views could help detect the transformation and an increasing entanglement of business models from separate markets and fields of business. The exploration of applications of the free-float vehicle fleet concept, enabled by digitisation, also demonstrated how business- and price-model experimentation is conducted to find sustainable business models in novel fields. Partnering in such business models requires a certain level of shared expectations.