This chapter presents an analysis of a business model and its price models based on observations made within a single “born-digital”-company that is active in a global business ecology: the company Pickit. To summarise, Husqvarna’s Battery Box is now released in five additional markets around the world. It is an example of an innovative price model. The price was also the same, regardless of weekday or when during the season the rent took place. In 2002, Google left the impression-based price model and replaced it with a more results-oriented alternative: pay-per-click. The customer can control the cost of advertising on Google by setting the maximum price that she is prepared to pay for a click, and the maximum budget for the day. The number of hours spent in the service intervention and the cost of the components being changed have been the typical base for the price.