ABSTRACT
Communication is more than just providing information; great communication efforts build in feedback loops to enable two-way communication in which dialog arid face-to-face interactions are particularly important. Feedback is a valuable asset that helps keep the project team and sponsors in touch with stakeholder communities, gives warning of potential issues, and is a way of surfacing resistance. In many ways, communication is the life blood of the project. It flows across all boundaries, impacts all stakeholders, and helps establish and maintain the tone of the project. Most people are very uncomfortable when they feel consciously incompetent, but care givers are particularly resistant to situations that undermine their confidence and put them into a “novice” state. There is good reason for this. A patient can be harmed by an incompetent provider. Effective communication acknowledges this concern and helps people understand how the organization will support them through the transition to CHΔNGE™.
