ABSTRACT
Historically little has been written about leadership of non-profit organizations compared to corporate leadership. As a result, non-profit leaders have looked to businesses and their leadership models. Historically, the mindset of those organizations serving traumatized populations has been that professionals in the helping field are somehow immune to stress and as professionals should be able to manage whatever stress they might experience. In 2007, Prudential understood that there were multiple areas in employees’ lives that lead to stress and that the stress of their employees really mattered when it came to retention, engagement in the organization, performance outcomes and a culture of well-being. In 2017 Prudential Financial received the Center of Excellence Award from the American Psychological Association for its effort to make the mental health and wellness of its staff manageable.
