ABSTRACT
Yahoo employs 11,500 people in more than 20 countries across the globe; however, a declining reputation in the technology industry continues to hamper their ability to retain and recruit the top talent needed to return to prominence. Yahoo’s surprising hard line stance came as a shock to many and continues to fuel a flurry of mainstream and social media exposure. Swisher reports that many affected employees feel betrayed because they took their Yahoo job with an understanding that they would enjoy a more flexible work arrangement. Yahoo so firmly embraced telecommuting that “work-from-home” refrigerator magnets were sold in the company store. Yahoo Chief Executive Officer Marissa Mayer conspicuously keeps a low profile as a storm of media scrutiny descends on the content of yet another “leaked” memo. Many original Yahoo users never bothered to change their e-mail or search engine habits.
