ABSTRACT
This chapter discusses various aspects of corporate culture of shared values as it relates to China’s context, especially within the concept and context of ‘Chinese Dream’. It analyses how the ‘Chinese Dream’ is likely to be perceived by individuals and organizations in China and its relationship to building a corporate culture of shared values and workplace spirituality. Both the meaning of work and workplace spirituality may be subject to different interpretation as the official Chinese government prefers using the term ‘spiritual civilization’ in order to build a harmonious society. In the extant western literature, there appears to be a consensus on an inherent relationship between meaning of work, spirituality and corporate culture of shared values. It can be argued that the Chinese dream is interpreted differently from the American dream. Appropriate corporate culture is argued to be useful to create positive employee’s work attitudes, better firm performance and innovation.
