ABSTRACT
The introduction sets out the theoretical agenda of the book and draws primarily on the work of Fredric Jameson, Bernard Stiegler, and Timothy Morton. I will sketch out (1) the importance of the relationship between image/aesthetics, technology, and capitalization in understanding the modes of self-expression and personal freedom that have evolved within the neoliberal imagination; (2) the significance of the shift from analogue to digital media technologies and the impact this has had on the aesthetic forms through which social and individual experience is shaped; (3) the concept of the neoliberal imagination as a hyperobject, that is, as the evolving interconnectedness of digital media, AI networks, and biotechnologies through which the capitalization of humanity is pursued; (4) the relationship between the neoliberal imagination and the technoscientific organization of social, economic, and political life; and (5) the chance of alternatives to the neoliberal imaginary.
