ABSTRACT
In this chapter, we examine how certain expressions of feeling happen as we take, share, and look at selfies. We explore the injunction to present fun and happy pictures are central to the normative visual framework of selfieing through Instagram. The textures, the tensions, and the disciplinary effects that the obligatory presentation of fun mobilizes in our focus group discussion are explored. We ask how happiness operates as a mechanism of capture in Deleuzian terms, and as such, provokes a series of negotiative and adaptative responses. The discourses of visibility have produced intense forms of visuality that equate looking good with feeling and being good. In this chapter, we name and examine this as post-fun, where experience is sifted through a series of mediations, refractions, and deferrals resulting from the anxiety to record and render happiness visible.
