Children will develop the majority of their beliefs, attitudes and behaviours from the important adults in their lives. Despite the powerful influence of the media on body image, parents and carers are the main role models for their children. Parents and family members have the greatest influence on children’s body image, and this is particularly evident for girls. Parents’ perceptions of their child’s body and the importance they place on their child’s looks have a highly significant impact on how the child feels about their own appearance. Parents must ensure that they do not over-emphasise the importance of physical appearance and attributes, and need to avoid making critical or negative remarks about a child’s looks or weight. Parents who have positive attitudes towards their own bodies, who prepare nutritious family meals and sit down to eat with their children will be helping them to develop healthy beliefs about weight and eating.