ABSTRACT
The book ends with reflecting on what has been achieved, and how its recommendations could be brought into discourses with other people. In what way could the book help in responding to agents who reply to a proposal for taking sustainable action by asking, “What’s in it for me?” The Core Thesis of the book is promoted as a possible guide for the conversation with these agents. The investigation has shown that, apart from the moral motive for taking up Humanity’s Challenge, humans have an indirect motive – that is, a motive that leads to a value or good as a side effect that obtains for the agent herself – for committing themselves to taking sustainable action. That is what is in it for the agent when she takes sustainable action.
