ABSTRACT
Journalism has been disrupted by social media content aggregation and other innovations. News organizations use content management systems (CMS) to drive traffic to websites and monitor outcomes. Journalists focused on Twitter and Facebook to expand the reach of content. Websites added paywalls to encourage readers to subscribe to online content, as interest in printed newspapers faded. Public opinion data suggested a lack of trust in news organizations and social media sites, as we saw a rise in citizen journalism and user-generated content. Within SMC, crowdsourcing of content on Twitter and elsewhere became commonplace. Bloggers’ content may not always be distinguishable from professional journalism. The use of hyperlinks drives eyeballs to owned media websites. We have seen a rise in the importance of celebrities and entertainment.
