ABSTRACT
This concluding chapter considers the fate of the subject in the context of automation, drawing on psychoanalytic theory to counter theoretical approaches that attempt to assimilate the subject to the object world. This concluding chapter considers what might remain of subjectivity in an entity whose desires, whether these relate to what to listen to, whom to vote for, what to buy, whom to love, or even what to write, are pre-empted. The automated “subject” – the one that is perfectly self-identical and thus fits neatly within the constraints of datafied predictability – is the one from which the moment of subjectivity has been subtracted.
