Despite the fact that Africa is the least connected continent on the Internet and its associated digital technologies, traditional journalism has not escaped the complexities and contradictions associated with the 1990s crusade towards the adoption of digital technologies in journalism. Serious structural changes are underway – content is undergoing radical changes; old operational and business models have been disrupted. Similarly, news consumptions habits and practices are finding new definitions on the web as audiences look for as well as share news content ‘in iterative consumption practices that challenge as well as complement traditional news flows’. The paucity of studies that empirically discriminate between what could or should be universal professional practices and what might be context-dependent practices of participatory journalism in Africa.