ABSTRACT
In this chapter, the author explicates his approach to cultural studies, the need for a contextual cultural studies, and the notion of diagnostic critique. He firstly presents his conception of a critical intersectional multiculturalism as a basis for cultural studies and then discusses his model of multi-perspectival cultural studies, which he illustrates through a reading of the 2015–2019 TV mini-series version of Margaret Atwood’s A Handmaid’s Tale. A critical media/cultural studies thus adopts norms and values with which it criticizes texts, artifacts, and conditions that promote oppression and domination. It positively affirms phenomena that promote human freedom, democracy, individuality, and other values that the project adopts and defends in concrete studies and situations. Furthermore, a critical media/cultural studies must be constantly critical of its own methods, positions, assumptions, and interventions, constantly putting them in question and revising and developing them.
