ABSTRACT
This chapter reviews relevant perspectives in political economy approach, from Boyd-Barrett’s Media Imperialism framework to the study of media and communication. Author takes an ethnographic approach, emphasizing that in addition to studying structures of media industry and texts promoted by such industries, it is important to evaluate the context of consumption of the media. Andhra media exercised imperialist relations with Telangana, which operated through its domination of the various media industries including newspapers, television and cinema and through privileging its dialect and culture through media while relegating Telangana’s dialects and culture to ridicule. This chapter argues that Telangana found its voice and articulation through a media and communication continuum starting with district editions of prominent Andhra newspapers, oral communication such as public meetings and folk performances called dhoom dhams, alternative media such as pamphlets, IPTV and finally through a schism in the newsrooms on regional lines.
