ABSTRACT
This chapter examines how nonprofit journalism organizations find themselves impacted by advertising, sources, the audience, the law and government, the education system in the United States, the market, technology, the public relations industry, interest groups, citizen content producers and, finally but potentially most importantly, foundations. While nonprofit journalists believe that they avoid utilizing expert sources as much as possible, they do admit that many story ideas come from these experts. Material emanating from public relations content provide nonprofit journalists with some ideas for sourcing. The main manner in which interest groups attempt to influence nonprofit journalism comes through the use of social media as a tool to engage. Many journalists observed that many of their story ideas, for example, come from covering their beats, which frequently revolve around political institutions. Foundations are just one of the many social institutions emerging as influences on journalism.
